Changing the Perception of Managers with Art

نویسنده

  • Denise Sumpf
چکیده

The paper researches whether art objects can effect the problem perception of managers. The idea, originating from an empirical study in the context of medical teaching, is to improve managerial decision-making by training the perceptive capabilities through an engagement in art appreciation classes. The paper examines traditional functions of artworks and their unused potential for organizations and management. Based on studying theoretical frameworks like the Cognitive-Apprenticeship-Approach and Kolb's learning theory, this paper aims to define a basis by formulating hypotheses for a continuing research on the effective use of art in corporate context that goes beyond the decorative function. Management is the most creative of all arts. It is the art of perfectly employing talents.

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تاریخ انتشار 2002